Friday, May 7, 2010

Ram Truck Brand and Zac Brown Band Launch 'Letters for Lyrics' National Letter-Writing Campaign to U.S. Soldiers

/PRNewswire/ -- -- Write a letter and receive a "Breaking Southern Ground" CD featuring
three all-new songs from Zac Brown Band

-- Goal to deliver 1 million letters to U.S. soldiers stationed across
the world
-- All U.S. Ram Truck dealerships will serve as collection points and
provide letter-writing stations
-- Letters to be collected at Zac Brown Band Concerts
-- Soldiers' Angels to deliver letters to U.S. Troops on behalf of the
Ram Truck Brand and Zac Brown Band
-- Exclusive documentary-style footage of Zac Brown Band's USO tour
directed by Darren Doane to debut on RAM Truck Brand's Letter for
Lyrics site

The Ram Truck Brand, in partnership with Zac Brown Band, kicks off "Letters for Lyrics," a national letter-writing campaign targeted to U.S. soldiers. The goal for the Ram Truck Brand and Zac Brown Band is to send 1 million letters to U.S. troops deployed around the world.

In exchange for writing a letter to a U.S. soldier, participants will receive a special compilation CD titled, "Breaking Southern Ground." This exclusive CD features three all-new songs from Zac Brown Band, as well as music from artists signed to Zac Brown's label, Southern Ground Records - Sonia Leigh, Nic Cowan and Levi Lowrey.

"The Ram Truck Brand is grateful for the commitment and courage that U.S. soldiers give to this country each day," said Fred Diaz, President and CEO - Ram Truck Brand, Chrysler Group LLC. "Our company has been steadfast in its support of America's armed services; we know these letters will help brighten a soldier's day. We encourage our employees, suppliers and our customers to visit a local Ram Truck dealership to write or drop off a letter for these soldiers who protect our right to freedom."

"We've had several opportunities to perform for the troops over the past year and each time we were deeply inspired by their positive attitudes and dedication to protecting our country and preserving our way of life," said Zac Brown. "We were so moved that we knew we needed to recognize their efforts in a big way. Our hope is that by combining our experience overseas, our music, and the good people at Ram Truck Brand, we will be able to rally a movement of support for our brave service members abroad."

Darren Doane, the CMT nominated director of Zac Brown Band's live 'Pass the Jar' DVD (Southern Ground/Atlantic) and their music video for the #1 hit "Toes," traveled with the band to the Persian Gulf to document the moving experience - capturing footage of the band performing for the troops and meeting individually with the men and women in uniform. Bringing the experience home, Doane has constructed several mini-documentary style videos which will be posted to starting today and updated throughout the coming weeks.

"This unique endeavor is derived from respect and admiration, from both the Ram Truck Brand and Zac Brown Band, for the men and women in the military," said Marissa Hunter, Head of Ram Truck Brand Communications, Chrysler Group LLC. "It is our hope that these letters serve as a source of appreciation and comfort."

Letters will be collected at Zac Brown Band concerts and all U.S. Ram Truck dealerships. People interested in writing a letter can visit any Ram Truck dealership where special "Letters for Lyrics" stationery will be provided.

Soldiers' Angels, a nonprofit organization, will deliver the letters on behalf of the Zac Brown Band and the Ram Truck Brand. Soldiers' Angels is a volunteer-led organization with over 225,000 members providing aid and comfort to the men and women of the U.S. Army, Navy, Marines, Air Force, Coast Guard, along with veterans and their families.

"By standing wingtip to wingtip, the Ram Truck Brand, Zac Brown Band and Soldiers' Angels will be able to help build morale to heroes in combat zones one million fold," said Soldiers' Angels founder and president, Patti Patton-Bader. "We are truly grateful to the Ram Truck Brand and Zac Brown Band for their help in ensuring that our heroes know they are loved and appreciated."

The "Letters for Lyrics" campaign is part of an integrated marketing campaign for the 2010 Ram Heavy Duty and is supported with broadcast, print, digital and social media efforts that will run concurrently.

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